TAKE A BREAK KITKAT GENERATOR
Wunderman Thompson has also created an AI online slogan generator as part of the campaign to help fans of the brand come up with the best soundalike slogans for the competition. Running until October 26, KitKat will post daily across Facebook, Instagram and Twitter.
Wunderman Thompson will introduce #ABreakForHaveABreak across social channels, giving KitKat fans ten days to come up with the best, sound-a-like lines they can while the “Have a break” line has a well-deserved break. The campaign highlights that, at this unique moment, KitKat will make its most recognisable brand asset, the “Have a break, have a KitKat” line, stronger by inviting people to have fun with it while the slogan has a break for just ten days – before it returns refreshed, renewed and stronger. The campaign, created by Wunderman Thompson, raises awareness of a social media competition to help people mark the occasion of KitKat turning 85 in 2020.
The unique digital poster featuring only five letters of the iconic tagline showcases the brand's commitment to promoting mental and physical well-being through the simple act of taking a break.KitKat is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. The KitKat "Have a Break" campaign demonstrates the power of a consistent brand message, creativity, and brand-agency partnerships. The tagline has become so popular that it is recognised around the world, and it has been used in various marketing campaigns over the years. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge. The slogan is based on the idea that taking a break is important for mental and physical well being. "Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. KitKat's collaboration with Wunderman Thompson UK resulted in a campaign that effectively promotes the brand and its message to the confectionery and snacks industry. Partnerships between brands and marketing agencies can be highly effective for achieving marketing goals. This demonstrates the importance of conducting market research to gauge the impact and success of a campaign. Wunderman Thompson UK's survey showed that more than half of respondents not only recognised the brand but also understood the brand message conveyed by the poster. Market research is crucial for understanding the effectiveness of a campaign. Wunderman Thompson UK's use of a unique digital out-of-home poster that only features five letters is a creative and eye-catching way of conveying KitKat's brand message. Creativity as a WeaponĬreativity and innovation are essential for standing out in a crowded market. KitKat's "Have a Break, Have a KitKat" tagline has been in use for over 60 years, yet it remains widely recognized and understood today.
The power of a consistent brand message cannot be underestimated. Global Chief Creative Officer: Bas Korstenīusiness Director: Sam Brooks Key Takeaways 1. Here is the video for this amazing campaign! In this video, people are asked if they recognize the text and if they can guess whose brand is it!
The campaign aims to promote KitKat's brand message creatively and innovatively to the confectionery and snacks industry. KitKat has partnered with Wunderman Thompson UK to create a unique digital out-of-home poster featuring only the first five letters of its iconic slogan, "Have a Break, Have a KitKat." The poster, set to go live at the O2 Arena in London, demonstrates the power of a consistent brand message, with over half of respondents in a Wunderman Thompson UK survey recognising and understanding the brand message conveyed by the five-letter poster. In this blog post, we will take a look at this campaign, its video and a few key takeaways! Also we will review the history behind Kit Kat’s long standing tagline: “Have a break, have a Kit Kat.” What is it about? Do you recognize this? If you see this on a billboard, can you tell which brand it is without any logo whatsoever? This is what Kit Kat is trying to do with its latest campaign.
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